Question: Coke and South America coverage
Answer:
Paulo Sotero
It's a matter of good advertising. Soy Beans in the Amazon, a campaign presented by Green Peace was an intelligent ad campaign in Europe designed to convince McDonald's to stop using soy beans from the forested land in the Amazon. McDonald's does not want to be associated with destroying the rain-Forest and came to an agreement. This issue was covered significantly in the Brazilian Media.
Rick Rockwell
The "Killing Coke" issue is not well covered in Latin America. Journalists and media companies are afraid they will lose money if they report negatively about Coke because they are such a large money making industry.
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